The UK fast-food industry continues to evolve, with delivery-only and virtual restaurant concepts becoming increasingly popular. Consumers now expect high-quality food, quick service, and convenient online ordering options. One brand operating within this modern food delivery model is SoBe Burger. Known for its American-inspired smashed burgers and bold flavours, SoBe Burger primarily operates as a delivery-focused concept rather than a traditional dine-in restaurant. For entrepreneurs interested in joining this growing sector, understanding the financial commitment required is a key first step.

Overview of the SoBe Burger Franchise Model

SoBe Burger operates as a virtual or delivery-only burger brand. Instead of requiring a large high street premises with seating, the concept is typically run from an existing commercial kitchen. This model is often referred to as a dark kitchen or ghost kitchen operation.

The menu focuses on premium smashed burgers, loaded fries, sides, and desserts designed for takeaway and delivery. Orders are usually placed via major online delivery platforms, making digital marketing and operational efficiency central to success.

Because the brand does not rely on dine-in trade, franchisees can operate from shared kitchens, food hubs, or underutilised restaurant spaces. This significantly reduces property and fit-out costs compared to traditional quick-service restaurants.

Franchise Investment in the UK

For prospective franchisees, the franchise starts from £70,000 per location. This entry point makes SoBe Burger one of the more affordable options within the UK fast-food franchise market.

The £70,000 starting figure typically reflects the lower capital requirement made possible by the delivery-only model. Since franchisees often use existing kitchen space rather than building a full restaurant, major renovation and front-of-house design expenses are significantly reduced.

However, while the franchise starts from £70,000 per location, total investment may increase depending on the condition of the kitchen facility, equipment upgrades required, and local operational costs.

What the Investment Covers

A significant portion of the initial £70,000 investment goes towards securing appropriate kitchen facilities and purchasing any required equipment. Although some franchisees may already operate a commercial kitchen, upgrades may be necessary to meet brand standards.

Essential equipment may include commercial grills, fryers, refrigeration units, preparation counters, extraction systems, and packaging storage areas. Efficient workflow design is particularly important in a delivery-focused model, where speed and consistency are critical.

The franchise fee generally provides the right to operate under the SoBe Burger brand, along with access to recipes, supplier networks, digital systems, marketing assets, and operational guidance. Training often focuses on food preparation methods, order management systems, quality control, and customer service standards specific to delivery platforms.

Additional costs may include initial stock purchases, staff wages, insurance, licences, and working capital. Working capital is essential during the early stages to cover ongoing operational expenses while building order volume and customer reviews on delivery platforms.

Factors That Influence Total Costs

Although the franchise starts from £70,000 per location, the final investment required can vary depending on several factors. Location plays an important role, as kitchen rental prices and staffing costs differ across regions in the UK.

The condition of the kitchen facility also impacts costs. A fully equipped and compliant commercial kitchen may require minimal upgrades, while a basic space may need additional investment in equipment and safety systems.

Marketing and promotional activities can further influence early spending. Since SoBe Burger relies heavily on online orders, strong digital visibility and positive customer ratings are essential for long-term growth.

Conclusion

Opening a SoBe Burger franchise in the UK offers entrepreneurs a relatively low-cost entry into the fast-growing delivery-only food sector. With the franchise starting from £70,000 per location, it presents an accessible opportunity compared to traditional restaurant models that require extensive property investment. In return, franchisees gain access to an established virtual brand, structured operational support, and a business model aligned with modern consumer habits. For those seeking a flexible and scalable food business, SoBe Burger can represent an attractive franchise option within the evolving UK takeaway market.