Author name: Joel

Attracting the right franchisees is one of the most important parts of building a successful franchise network. While it can be tempting to focus on generating large numbers of enquiries, long-term success depends on quality rather than quantity. In the UK franchise market, where candidates are investing significant time and money, franchisors must take a […]

Franchise fees are a central part of any franchise agreement, but they can sometimes cause confusion when it comes to accounting. Whether you are a franchisor receiving fees or a franchisee paying them, it is important to understand how they should be treated financially. In the UK, clear and accurate accounting for franchise fees supports

Pricing is an important part of any business, and in franchising it can sometimes raise questions. One common query from both franchisors and franchisees is whether franchises can charge different prices across locations. The answer is not always straightforward. While there is flexibility within the UK market, pricing decisions must balance brand consistency, legal considerations,

Starting a business on your own can be challenging, especially in a competitive UK market. Independent business owners must build a brand, develop systems, attract customers, and learn from mistakes, often with limited support. Franchising offers a different path. By joining an established franchise, franchisees gain access to tools, knowledge, and brand recognition that give

Many business owners believe that marketing a franchise is no different from marketing a product. While there are similarities, relying solely on product marketing techniques to sell a franchise is a common mistake. Franchising involves selling a business opportunity, not just a product or service. In the UK, where potential franchisees carefully evaluate risk, support,

In today’s crowded UK business market, content is more than just a marketing tool—it is a way to connect with people. For franchises, creating content that focuses on people, whether customers, franchisees, or employees, can make a significant difference to engagement, loyalty, and growth. A content strategy centred on people helps your brand feel approachable,

Franchising can be a powerful way to grow a business, but it is not a decision to take lightly. Before offering franchises, UK business owners need to be confident that their business is ready to scale through others. Evaluating your franchise readiness helps identify strengths, highlight gaps, and avoid costly mistakes. While this article is

Franchise marketing plays a vital role in attracting both customers and potential franchisees. However, many UK franchisors invest time and money into marketing without seeing the results they expect. When marketing is not working as hard as it should, it is often because efforts are scattered, unclear, or not aligned with the franchise model. Making

Recruiting the right franchisees is one of the most important parts of building a successful franchise network. However, many UK franchisors struggle to attract suitable candidates or convert interest into franchise sales. When recruitment efforts are not delivering results, it is often a sign that key areas of the strategy need attention. Understanding why your