Author name: Joel

For many people in the UK, traditional employment has long been seen as the safest career path. A regular salary, set working hours, and predictable routines offer a sense of security. However, changing economic conditions, limited progression, and a desire for greater control are leading more people to question whether employment is the only option.

For business owners considering franchising, one of the most common questions is how many enquiries actually turn into signed franchisees. Understanding the average franchise conversion rate helps set realistic expectations and highlights where improvements can be made in your recruitment process. While franchising can be a powerful growth strategy, converting interest into commitment takes time,