Author name: Joel

Many business owners believe that marketing a franchise is no different from marketing a product. While there are similarities, relying solely on product marketing techniques to sell a franchise is a common mistake. Franchising involves selling a business opportunity, not just a product or service. In the UK, where potential franchisees carefully evaluate risk, support, […]

In today’s crowded UK business market, content is more than just a marketing tool—it is a way to connect with people. For franchises, creating content that focuses on people, whether customers, franchisees, or employees, can make a significant difference to engagement, loyalty, and growth. A content strategy centred on people helps your brand feel approachable,

Franchising can be a powerful way to grow a business, but it is not a decision to take lightly. Before offering franchises, UK business owners need to be confident that their business is ready to scale through others. Evaluating your franchise readiness helps identify strengths, highlight gaps, and avoid costly mistakes. While this article is

Franchise marketing plays a vital role in attracting both customers and potential franchisees. However, many UK franchisors invest time and money into marketing without seeing the results they expect. When marketing is not working as hard as it should, it is often because efforts are scattered, unclear, or not aligned with the franchise model. Making

Recruiting the right franchisees is one of the most important parts of building a successful franchise network. However, many UK franchisors struggle to attract suitable candidates or convert interest into franchise sales. When recruitment efforts are not delivering results, it is often a sign that key areas of the strategy need attention. Understanding why your

One of the most common questions asked by UK business owners considering franchising is how many franchise leads are actually needed to sell a franchise. It is easy to assume that a small number of enquiries will quickly turn into franchise sales, but the reality is often very different. Understanding lead volumes and conversion rates

Franchising can be an effective way to grow a business across the UK, but it is not suitable for every company. Before franchising your business, it is important to understand the key factors that influence success. Taking the time to assess readiness helps reduce risk, attract the right franchisees, and build a strong and sustainable

As a franchise network grows, it is common for a divide to develop between head office and franchisees. This is often described as the “them and us” dynamic, where franchisors and franchisees begin to see themselves as separate sides rather than part of the same business. In the UK franchise sector, this divide can quickly

Every franchise network has variations in performance. While some franchisees consistently meet or exceed expectations, others may struggle to achieve the same results. When several franchisees are underperforming, it is important to look beyond individual circumstances and identify what links them together. Diagnosing these common factors helps UK franchisors improve results, protect the brand, and